Getting Faster: Know Your Website, and Know What’s Slowing It Down

There are many factors that impact the speed of your website. Some you have control over; others you do not. This paper examines the various factors that impact web performance, and the steps businesses can take to assess and improve the performance of their web properties.

Performance affects both the overall user experience and conversion rates. Websites and applications need to load fast and respond to user actions quickly in order to keep users engaged and increase conversions. Performance is also an important factor in search engine optimization (SEO), meaning it impacts organic traffic

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