MAZ and JW Player Partner to Integrate Hosting with Distribution for Hundreds of Media Brands Across Mobile and OTT
New York City-based content logistics software company, MAZ Systems Inc, announced that they have partnered with JW Player, the world’s leading independent video platform. The partnership will allow media companies and brands to host and distribute video content all from within one comprehensive dashboard.
With brands, broadcasters, and media companies creating more video than ever before, MAZ and JW Player solve the issue of delivering content to an ever-growing list of social platforms, devices, and operating systems. The partnership will ensure that all clients’ hosting and distribution workflows are tied together seamlessly.
Also Read: REPLY: Syskoplan Reply Awarded with the SAP Quality Award in the Innovation Category
“This partnership reinforces our mission of solving Content Logistics for video creators,” said Paul Canetti, CEO and Founder of MAZ. “Now everything from hosting to curation to multi-channel distribution – is all happening with a unified, integrated workflow.”
For brands that rely on JW Player for hosting and organizing playlists, simply authenticate once and companies will have access to all JW Player playlists integrated into the MAZ dashboard. The recommendations from JW Player engage audiences and allows them to discover more on web, mobile, and OTT.
“At JW Player we’re constantly looking to make video distribution and monetization easier for our clients. The partnership with MAZ will be a wonderful addition to our suite of offerings to world-class media companies and brands as they look to grow and build loyalty amongst audiences through video,” said Brian Rifkin, Co-Founder and Head of Strategic Partnerships.
Also Read: SEMrush Reveals Winners and Losers as UK Consumers Search for Black Friday Deals
MAZ, founded by former Apple and Adobe designers and engineers is used by brands such as Bloomberg, Hearst, Condé Nast, USA Today, Fast Company and hundreds of others.
JW Player’s network has over 11 thousand clients, including with some of the top media companies and brands, including Business Insider, Channel 5 (UK), Daily Mail, Eurosport, Peloton, VICE, Viacom, Refinery29, The Washington Post, and the WWE who see over nine billion video plays per month.
Recommended Read: TechBytes with Tim Beeson, Global Alliances Director, Natterbox Limited