Tag: Programmatic Buying

Data Management

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

IRI Unveils Campaign Conversion Feed to Power In-Flight...

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Data Management

For the First Time Ever, Publishers Have Real-time Visibility Into All Video Ad Delivery and Viewing Experience Issues with Conviva Ad Insights

For the First Time Ever, Publishers Have Real-time Visibility...

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Content Management

Scoota and Ternio Partner for Blockchain Verified Ad Campaigns

Scoota and Ternio Partner for Blockchain Verified Ad Campaigns

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Content Management

Oracle Data Cloud Launches Yield Intelligence to Help Publishers...

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Content Management

PubMatic Adopts The Trade Desk’s Unified ID Solution

PubMatic Adopts The Trade Desk’s Unified ID Solution

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Martech Hub

Tremor Video DSP Expands TV Retargeting Solutions Through Renewed Exclusive Partnership with Alphonso

Tremor Video DSP Expands TV Retargeting Solutions Through...

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Martech Hub

Synamedia Makes CES Debut, Offering Pay-TV Providers Frictionless Cloud Migration Strategies, New Revenue Opportunities

Synamedia Makes CES Debut, Offering Pay-TV Providers Frictionless...

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News

Merkle Announces Automated Bidding Solution for Amazon...

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Proprietary Bid Technology Leverages API Integration with Amazon

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