ZINFI Recognized by Analyst Firm as a Leader in Partner Relationship Management Automation
MartechAdministrator 
Unified Channel Management Solution Receives Highest Possible (5.0) Score on 13 Evaluation Criteria, Including Product Vision, Innovation Roadmap, Lead and Opportunity Management, Incentives Management, and Supporting Products and Services
ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has been named a leader in in The Forrester Wave: Partner Relationship Management, Q4 2018 report. The new report cites ZINFI’s horizontal approach to the market and its “strong engineering pedigree,” noting that “ZINFI’s PRM solution provides robust global capabilities with excellent functionality, flexibility through a modular approach, and infinite customizations for complex channel environments.”
ZINFI earned scores of 4.22 (out of a possible 5.0) and 4.2 in Forrester’s categories of “Current Offering” and “Strategy,” respectively, and 13 scores of 5.0 for specific evaluation criteria, including:
- Planning and management
- Recruitment and workflows
- Service automation and collaboration
- Lead & opportunity management
- Marketing through/with partners & MDF
- Portal management
- Incentives management
- Business planning, QBR automation
- Product vision
- Innovation road map
- Supporting products and services
ZINFI also received scores among the top three vendors in the partner management (4.4) criterion, partner onboarding, training and service (4.3), and partner performance and incentives (4.4).
The recognition of ZINFI’s partner relationship management solution by comes on the heels of another recognition from Forrester in Q2 2018, when ZINFI was named a leader in The Forrester Wave: Through-Channel Marketing Automation, Q2 2018.
“Once again, we believe that our vision for channel marketing automation and our execution of that vision received recognition from one of the most respected analyst firms in the world,” said Sugata Sanyal, founder and CEO of ZINFI. “Since our inception, we’ve had a long-term strategy for meeting the needs of the marketplace, with an emphasis on providing highly flexible, customizable solutions that meet customers’ evolving requirements and provide substantial return on investment. Recent additions to our platform reflect this commitment, providing easily configurable, do-it-yourself tools that customers can use to quickly customize workflows, content and campaigns.”
