Towards Great Customer Experiences: A CIO Tech Assessment Checklist for Digital Transformation

Unify data, create agile content, operate across channels and personalise for optimal impact

The road to successful, ongoing digital transformation is not so much long as never-ending. Organizations must constantly evolve and optimize their positions to address opportunities, defend against competitors, and meet the requirements of regulators and security threats.

Transformation is a complex process that involves the whole organization and putting the customer experience at the heart of transformation is a way to priorities tasks and focus. But change agents must also achieve equilibrium between cost, quality and speed of action.

In this short document we offer a checklist and a starting point to think about how to manage digital and data strategies that inspire great customer experiences while combining strong operations with opportunities to change, innovate, and progress.

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